The premise
About
A field guide, not a catalog. A working reference for people designing AI products — principles that bind, patterns that implement them, and live specimens you can poke at instead of screenshots you have to squint at.
It takes a position. Catalogs that treat every pattern as equally valid leave the hard calls to you; this guide makes them, and shows its reasoning so you can disagree precisely.
Author
Nick Sloggett — seasoned design leadership across Google, Apple, Meta, Uber, and Slack.
How it’s made
Set in Inter by Rasmus Andersson. Every demo is scripted and self-contained — no model calls, no telemetry. Real products are referenced by name in “In the wild” notes rather than reproduced as screenshots.
Content is licensed CC BY-NC-SA 4.0. Start with the principles, browse the patterns, or print a worksheet for your next design review.